Before Eleven, there was Chilindri-Nine, the ultimate bully. So some of the experiments didn’t go so well for Dr. Brenner.
The goal behind this short movie, directed by Diego Martínez Ulanosky, was to raise awareness about Netflix among the Latin American audience that was not yet caught by the brand. And that’s the reason for mashing the series with a renowned character from the region. With over 20 million views and several international awards, such as the IAB Award, this campaign served to position not only the title but the platform itself.
